This set of videos has been created in collaboration with Evan Kubicek, Instructor at the School of Business of the Eastern Illinois University.
In this first video, you can understand the new approach of the Visual Communication Planner: from a canvas to a journey. With the same technique of an expert climber, we will go through the elements of a correct digital marketing strategy.Download the transcription
Five goods with one download!
Please keep in mind that each element is related to the others. You need to have in mind the whole strategy, even when you focus on defining each element.
In this second video, I show you the questions on the Visual Communication Planner about the first and most important element of the strategy: goals.Download the transcription
In this third video, I show you the questions on the Visual Communication Planner about how to measure your strategy and define your KPIs.Download the transcription
In this fourth video, I show you the questions on the Visual Communication Planner about how choosing the channels to use and the action to plan to reach your goal.Download the transcription
In this fifth video, I show you the questions on the Visual Communication Planner about how to define the best content for your marketing plan.Download the transcription
In this video #6, I show you the concept and the process of the Marketing Distinguo, to find the answer to the question: "why should I buy from you?"Download the transcription
Bonus video on how using the Marketing Distinguo card deck.Discover the deck
In this video #7, I talk about product and service and all the questions to answer to fill this element of the Visual Communication Planner.Download the transcription
In this video #8, I show you the base of the Visual Communication Planner, the bottom of our marketing mountain: mission, vision, purpose, and values.Download the transcription
Introduction interview with Evan Kubicek.
Turning assumptions into questions is the best way to initiate change.
If you are a business, writing down the answers to the questions helps you quickly identify any errors in your digital marketing plan and outline the correct activities.
If you are a consultant, complete the VCP with your client. It will help him understand the value of your work.
Learn the concept and the method to stand out from the competition
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