Defined by Exportiamo.it: "Game-changer of digital marketing strategies".
Defined by Going Global UK: "Leading expert in international digital marketing strategies".
Founder of the “Be Brilliant” project with Kotler Impact Inc. by Prof. Philip Kotler.
Among the 5 major Italian marketing influencers according to Digitalic.
Author of "Web strategies for foreign markets", Hoepli 2016 and "The Marketing Distinguo: differentiation on three steps", Amazon 2019.
Author of the chapter “Disruptive digital marketing strategies” for the Kotler-i & Partners book “Essentials of Modern Marketing”.
Co-author with Philip Kotler and other gurus of marketing of the book “Essentials of Modern Marketing - Italy edition”.
Creator of the Visual Communication Planner, the most downloaded marketing canvas in the world.
Trained by the MIT on Digital Business Strategy, by HBS on Sustainable Business Strategy and by Centro di Terapia Strategica on Strategic Communication.
Awarded among the three Best 2019 Marketing Innovation at DES 2019 in Madrid with the Marketing Distinguo project.
Lecturer for several Italian and international universities such as University Ca' Foscari of Venice, IULM Milan, University of Modena and Reggio Emilia, University of Bologna, University of Trento, International University of Rome, University of Bologna, 24 Ore Business School, Eastern Illinois University.
Consultant of BPER Banca for web marketing strategies for foreign markets.
Part of the UNI commission for the definition of legislation relating to the profession of the Export Manager and the Digital Export Manager.
Global keynote speaker for various events in Italy and abroad including the World Marketing Summit.
«I have created this tool as a community give back, a contribution to the marketers, professionals, entrepreneurs and managers sharing with me the path so far.
The VCP was born from the idea of simplifying the fundamental mechanisms for a conscious use of digital tools for marketing purposes.»